The active ingredients in Rufus & Coco’s professionally formulated Natural 2in1 Wash include:
Panthenol (Pro Vitamin B5) – This plant-derived ingredient acts as a penetrating moisturiser. It coats the hair and seals its surface, lubricates follicles, aids detangling, provides volume, control and makes strands appear shiny.
Vitamin E - Acts as an antioxidant that aids circulation.
Hydrolyzed Wheat Protein - Helps to strengthen and hydrate hair while increasing manageability gloss, body and lustre.
Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein – Wheat (vegetable) derived conditioning and antistatic agent.
It is also what Rufus & Coco does not contain that makes it better.
Rufus & Coco doesn’t contain the following harmful ingredients:
Sodium Lauryl Sulfate (SLS)
Sulfate is a harsh (caustic) detergent that can damage the outer layer of the skin causing dryness, roughness, scaliness, fissuring, loss of flexibility and reduction of the barrier functions of normal healthy skin.
Parabens
The use of mixtures of parabens allows the use of lower levels of other ingredients while increasing preservative activity. Parabens are esters of p-hydroxybenzoic acid.