The active ingredients in Rufus & Coco’s professionally formulated Bright White Wash include:
Optical Brighteners - These dyes absorb light in the UV spectrum and re-emit it in the blue portion of the visible spectrum. Surfaces treated with optical brighteners emit more visible light than that which shines on it, making it appear brighter. The blue light emitted by the brightener compensates for the diminishing blue of the treated material and changes the hue away from yellow or brown toward white.
Panthenol (Pro Vitamin B5) – This plant-derived ingredient acts as a penetrating moisturiser. It coats the hair and seals its surface, lubricates follicles, aids de-tangling, provides volume and makes strands appear shiny.
Cocamidopropyl betaine – Derived from coconut oil, this mildly antiseptic compound also prevents static, minimising fly-aways.
Hydrolyzed Wheat Protein - Helps to strengthen and hydrate hair while increasing manageability gloss, body and lustre.
Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein – Vegetable derived conditioning and antistatic agent, helps prevent flyaway and tangling.
Hypoallergenic fragrance - Where many fragrances (including those with natural ingredients) may cause allergic reactions in sensitive pets, our specially formulated fresh scent is allergen free and designed by perfumerers with the concept of the Australian backyard in mind, so it is far less likely to cause a reaction.
It is also what Rufus & Coco Bright White Wash does not contain that makes it better.
Rufus & Coco doesn’t contain the following harmful ingredients:
Sodium Lauryl Sulfate (SLS)
Sulfate is a harsh (caustic) detergent that can damage the outer layer of the skin causing dryness, roughness, scaliness, fissuring, loss of flexibility and reduction of the barrier functions of normal healthy skin. SLS is an ester of Sulphuric acid
Parabens
The use of mixtures of parabens allows the use of lower levels of other ingredients while increasing preservative activity. Parabens are esters of p-hydroxybenzoic acid.
Ethyoxylates
These non-ionic surfactants or detergents may be toxic to animals, ecosystems and humans, and can increase the diffusion of other environmental contaminants.