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About Rufus & Coco

The Rufus & Coco Story

All sorts of pets came: furry, feathered and feline. Then, once they all settled down, we explained our big idea. We wanted to create a different kind of pet care range – one that would offer the world's most original, inspired and trusted products.

So we asked our animal friends what they wanted. The answer was surprisingly simple, "Help us to be the most loved pets in the world," they said. "And that means looking good and feeling great!"

Today, everything we do is built around the promise of providing well-bred pet care. From natural shampoos and litter to furrific accessories, we'll help ensure your pet gets the best possible care. (After all, they've already got the best possible owner, don't you think?)

Love, Rufus & Coco


In 2008, Anneke van den Broek was on a mission. With a passion for animals that runs in her family, and a background in general management, sales, and marketing; Anneke set out to fill the gap in the pet care industry.

The result was the launch of a different type of pet business, one that offers the most original, trusted and inspired products to ensure that furry, feathered and feline friends worldwide look good and feel great! Today, we are proud to be a household name for trusted quality pet products and Australia’s fastest growing pet brand. Rufus & Coco is wholly Australian owned.

Our fashionable mass premium range currently includes vitamins, grooming and cleaning products, accessories, collars & leads, bedding and litter and is aimed at all, from hamster to horse. Our product innovation is ongoing with some of the worlds’ best formulators, manufacturers and developers. The multiple Australian Business Awards for Best Product Innovation & Best New Product, pay recognition to our efforts.

Our Values

Our Quality

We take pride in ensuring that you and your pet get the best.

Our products where necessary have been registered by the APVMA (Australian Pesticides and Veterinary Medicines Authority).

The registration process is governed by Commonwealth legislation and undertaken according to accepted scientific principles and through rigorous independent analysis by several government agencies and the APVMA.

Each chemical product submitted to the APVMA for registration undergoes rigorous scientific assessment before it can be approved. In evaluating products the APVMA takes full account of the nature of the product, the scientific quality of the data and comments from consultation with manufacturers, Commonwealth advisory agencies, State and Territory departments and other stakeholders, including the public.

All of our pet vitamins and grooming products are manufactured according to GMP.

Good Manufacturing Practice or GMP (also referred to as 'GMP' or 'current Good Manufacturing Practice') is a term that is recognized worldwide for the control and management of manufacturing and quality control testing of foods and pharmaceutical products.

In most cases manufacturers of therapeutic goods must hold a licence. To obtain a licence to manufacture therapeutic goods, a manufacturer must demonstrate, during a factory audit, compliance with manufacturing principles which include codes of good manufacturing practice.

At Rufus & Coco we pride ourselves on being Australian, which is why our full range of pet nutraceuticals and grooming products are proudly made in Australia and display the Australian Made Logo. We are a wholly Australian owned company.


We believe that testing on animals is unethical and unnecessary, which is why we take pride in the fact that our products are ethically sourced and are more of a natural alternative.


Rufus & Coco is happy to support a range of pet-lovers and animal-carers. If you'd like to apply for sponsorship, drop us a line at : with a bit of information about your organisation.

Rufus & Coco are proud partners of the Australian Pet Welfare Foundation - helping to end unnecessary euthanasia in pounds.

Media & Press

We love to chat!

Contact us on: to access exclusive content for our friends in the media such as press releases, hi-resolution images, product info and more.

Working With Us

It's exciting. It's challenging. It’s rewarding.

If you love pets as much as we do and genuinely care about helping them to be the most loved pets in the world by looking good and feeling great, then this could be the place for you.

Drop us a line and your CV to: and mark your email as 'Confidential'.